Zero Waste Scotland
Zero Waste Scotland’s remit is to lead Scotland to NetZero. They had a huge challenge to engage users, citizens and businesses a like, to educate them on the importance of their role in influencing change.
Their goal; to increase traffic to the website by 30%, increase brand awareness, reduce carbon impact by 20% and to raise accessibility of the site to AA WCAG standards.
Creative Direction
User Experience (UX) Design
Design
Development
Challenge
Zero Waste were managing and delivering content via 13 different websites. This was becoming incredibly difficult to manage. For users Zero Waste’s message was being diluted with various websites with varied brand styling across web portals detract from the user experience and provide little clarity on what they’re supposed to be doing.
Action
Zero Waste Scotland needed a unified vision that would inspire people to feel more invested in the movement and its goals. By harnessing the power of collective action, we aimed to overcome complacency and create a stronger foundation for lasting change. Combining all 13 sites and creating a unified digital experience. Through a Knowledge Hub and unique search experience users could find engaging and relevant content.
Result
The site achieved a 74% increase in visitors and a 40% increase in brand search. A 60% increase in website engagement and a 20% increase in email sign ups. The carbon footprint of the site itself reduced by 30%.